Searider Productions Core
(SPCORE)
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Final Project - Public Service Announcement
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Summary
Project Duration: Week 9 - 12 | Groups: 3 per (max) | Media : 1 Elevator Pitch, 1 PSA, 1 Website | Difficulty: Beginner
Through words, pictures and video you and your group will be challenged to create stories that inform and entertain. Find your burning question. Investigate the the problem. Personalize the problem. Provide a solution. Present your product. Don’t ever feel like you can’t be heard.
For a more detailed listing of the media you and your group will produce unpack the tasks below.
Task A : Elevator Pitch
Using advertising techniques and photographs students will construct an Elevator pitch on the importance of their issue
Create a no more than 3 min keynote presentation that demonstrates you UNDERSTAND the IDEAS that STRUCTURE GREAT stories. Utilize the guidelines below to construct your Elevator Pitch.
ELEVATOR PITCH PRESENTATION
Title/Group Members (1)
Research (min 2 slides)
Evidence of a Brainstorm (1)
Treatment (1)
Storyboard w/captions (min 1)
Advertising style Summary (1)
Task B : Public Service Announcement
Using the video production process students will create a 30 second PSA about the chosen issue
Create/Present 1st cut
Revise visual for Final Presentation
Task C : Photo Essay
Using the skills gained in the Photography Unit and Keynote students will create a 3 picture photo essay about their favorite part of the production process
Shoot Photo
Caption Photo - include composition description and justification
Place profile picture on photo
Revise visual for Final Presentation
Task D : Website
Using Weebly student will create a multimedia website that will showcase their chosen issue.
Your website should include all multimedia items listed below
Title
PSA
Photo Essay w/caption
Treatment
Advertising Technique Summary
StoryBoard
Group Photo
Learning Targets
Students will learn...
To create a multi media campaign that influences an audience of their peers -